LEI, or "LEI Records," was founded in the early 1990s, emerging as a key player in the independent music scene. Initially focused on alternative rock and indie pop, the label gained prominence for its eclectic roster of artists. Notable acts included the influential band The Drones, known for their experimental sound, and singer-songwriter Sarah Blasko, who garnered critical acclaim for her introspective lyrics and melodic compositions. Throughout the late 1990s and early 2000s, LEI expanded its catalog to include genres such as electronic and folk, reflecting the diverse musical landscape of the time. The label became recognized for its commitment to artistic integrity and innovation, helping to launch the careers of several now-established artists. LEI's legacy is marked by its role in promoting independent music and fostering a community of creative expression. Although it faced challenges in the evolving music industry, LEI remains a respected name for its contributions to the indie music movement.