Korland Records was founded in the early 1990s by music producer and entrepreneur Alex Korland, initially focusing on independent rock and alternative music. The label gained prominence in the late 1990s and early 2000s, becoming a significant player in the underground music scene. Notable artists associated with Korland include the indie rock band The Echoes, whose debut album received critical acclaim, and singer-songwriter Mia Trent, known for her folk-infused sound. Throughout its history, Korland expanded its roster to include a diverse range of genres, such as electronic, hip-hop, and world music, reflecting the evolving tastes of its audience. The label's commitment to artist development and innovative marketing strategies helped it carve out a niche in the competitive music industry. Korland's legacy is marked by its influence on independent music culture and its role in promoting emerging artists, contributing to the broader landscape of alternative music.