Kinfolk is an independent record label founded in 2012 by musician and producer K. Flay, alongside a collective of artists and creatives. Initially focused on alternative and indie music, the label gained traction for its eclectic roster and innovative approach to music distribution. In its early years, Kinfolk showcased a diverse array of genres, including indie rock, electronic, and hip-hop, reflecting the varied influences of its artists. Notable artists associated with Kinfolk include K. Flay herself, who achieved mainstream success, and other emerging talents who contributed to the label's reputation for fostering creativity. Throughout the 2010s, Kinfolk became known for its commitment to artistic integrity and collaboration, often emphasizing the DIY ethos. The label's legacy lies in its role as a platform for independent artists, influencing the landscape of modern music and encouraging a generation of musicians to explore genre-blending and innovative production techniques.