Jennie Records was founded in the early 1990s by music producer and entrepreneur Jennie Smith, initially focusing on indie rock and alternative music. The label gained prominence in the late 1990s, becoming a key player in the burgeoning indie scene, particularly in the Pacific Northwest. Notable artists associated with Jennie include the critically acclaimed band The Echoes, singer-songwriter Lily Hart, and the experimental group Soundscape. Throughout the 2000s, Jennie expanded its roster to include genres such as folk, electronic, and pop, reflecting evolving musical trends. The label's commitment to artist development and innovative marketing strategies helped it maintain relevance in a rapidly changing industry. By the 2010s, Jennie Records had established a reputation for nurturing emerging talent and promoting diverse voices in music. Its legacy is marked by a dedication to artistic integrity and a significant impact on the indie music landscape, influencing countless artists and independent labels that followed.