Jazzland Records, founded in 1996 by Norwegian saxophonist and composer Jon Balke, emerged as a significant label within the European jazz scene. Initially focused on promoting innovative jazz, the label quickly gained recognition for its commitment to artistic freedom and diverse musical expressions. During its early years, Jazzland showcased a range of genres, blending traditional jazz with elements of world music, electronica, and contemporary classical. Notable artists associated with the label include Balke himself, along with musicians like Nils Petter Molvær and Christian Wallumrød, who contributed to the label's reputation for avant-garde and experimental sounds. Jazzland's legacy lies in its role in fostering a new generation of jazz musicians and expanding the genre's boundaries. The label continues to influence the jazz landscape, emphasizing creativity and collaboration, and remains a vital platform for innovative artists in the genre.