Ivory Records was founded in the early 1970s, emerging as a prominent independent label focused on diverse musical genres, including rock, jazz, and folk. The label gained recognition for its commitment to artistic integrity and innovative production techniques. Notable artists associated with Ivory include the influential folk-rock band The Meadowlarks and jazz pianist Clara Voss, both of whom contributed significantly to the label's reputation during the 1970s and 1980s. Throughout the 1990s, Ivory expanded its roster to include alternative and indie artists, reflecting the evolving musical landscape. The label's dedication to nurturing talent helped launch the careers of several now-iconic musicians. By the early 2000s, Ivory had transitioned to a digital-first approach, adapting to the changing industry dynamics. Ivory Records is remembered for its eclectic catalog and its role in promoting independent music, leaving a lasting legacy in the music industry as a champion of artistic expression.