ITS

Founded in 2001, the record label ITS (Independent Talent Syndicate) emerged as a platform for diverse musical genres, including indie rock, electronic, and hip-hop. Initially focused on promoting local talent, ITS gained traction in the mid-2000s with the rise of digital music distribution, allowing it to reach a global audience. Notable artists associated with the label include singer-songwriter Alexia Stone and electronic duo Neon Pulse, both of whom contributed to ITS’s reputation for innovative sound and artistic integrity. Throughout the 2010s, ITS expanded its roster, embracing emerging genres like synth-pop and alternative R&B, reflecting the evolving music landscape. The label's commitment to artistic freedom and collaboration fostered a strong community among its artists. Today, ITS is recognized for its influential role in the independent music scene, continuing to support new talent and adapt to industry changes while maintaining its core values of creativity and authenticity.