House Of Lords

House of Lords is an American record label founded in 1990 by former members of the band Giuffria, including keyboardist Greg Giuffria. Initially associated with the glam metal and hard rock genres, the label gained prominence in the early 1990s with the release of the self-titled debut album by the band House of Lords, which featured a blend of melodic rock and AOR (Adult Oriented Rock). Throughout the 1990s, the label focused on promoting similar acts, though it faced challenges due to the decline of glam metal's popularity. In the 2000s, House of Lords experienced a resurgence, releasing new material from its namesake band and other artists, thus revitalizing interest in classic rock sounds. The label is noted for its commitment to melodic rock and has contributed to the preservation of the genre's legacy. Key artists associated with the label include House of Lords, Giuffria, and various solo projects from its members, solidifying its place in the rock music landscape.