Holiday Ranch Records was founded in the early 1960s by music entrepreneur Bob McCoy, initially focusing on country and folk music. The label gained prominence in the late 1960s and 1970s, becoming a significant player in the Americana genre. Notable artists associated with Holiday Ranch included singer-songwriter Tom Wilkins, whose album "Country Roads" achieved regional success, and folk duo The Prairie Sisters, known for their harmonies and storytelling. Throughout the 1980s and 1990s, Holiday Ranch expanded its roster to include a diverse range of genres, including bluegrass and roots rock, while maintaining its country roots. The label's commitment to nurturing emerging talent contributed to its reputation as a launchpad for many artists. In the 2000s, Holiday Ranch faced challenges due to the changing music industry landscape but continued to release music from both established and new artists. Today, it is recognized for its contributions to the preservation and evolution of American roots music.