His Master’s Voice (HMV), commonly referred to as "His," was founded in 1899 in the United Kingdom as a record label and retail store. It became a prominent player in the early 20th century, known for its iconic dog-and-gramophone logo. Initially focused on classical music, HMV expanded its catalog to include popular genres such as jazz, rock, and pop, especially during the mid-20th century. Notable artists associated with HMV include classical conductor Sir Thomas Beecham, iconic rock band The Beatles, and pop singer David Bowie. The label played a significant role in the British music scene, particularly during the 1960s and 1970s, contributing to the global popularity of British rock and pop. Despite facing challenges from digital music and changing consumer habits, HMV's legacy endures, celebrated for its historical contributions to the recording industry and its role in shaping popular music culture.