High Octane Records was founded in 1999 by music industry veterans seeking to promote emerging artists across various genres, particularly in rock, metal, and alternative music. The label gained prominence in the early 2000s, establishing a reputation for its commitment to high-energy music and innovative marketing strategies. Notable artists associated with High Octane include the hard rock band The Last Vegas and the metal group The Art of Dying, both of whom contributed to the label's identity during its formative years. Throughout the 2010s, High Octane expanded its roster, exploring genres like punk and electronic music while maintaining its core focus on rock and metal. The label's legacy is characterized by its support for independent artists and its role in fostering a diverse music community. By prioritizing artist development and creative freedom, High Octane Records has carved out a niche in the competitive landscape of independent music labels.