Heritage Records, founded in 1948 by the American entrepreneur and music producer, was established to preserve and promote traditional American music genres. Initially focused on jazz and folk, the label gained prominence in the 1950s and 1960s, showcasing artists such as folk legend Pete Seeger and jazz musicians like Thelonious Monk. In the 1970s, Heritage expanded its catalog to include blues and country, signing influential artists like Muddy Waters and Johnny Cash. The label became known for its high-quality recordings and commitment to authenticity, contributing to the revival of interest in American roots music. Throughout the 1980s and 1990s, Heritage continued to support emerging talents while maintaining its legacy of traditional music. Today, it is recognized for its significant role in the preservation and promotion of American musical heritage, influencing both artists and labels in the roots music genre.