Hei Tiki

Hei Tiki is an independent record label founded in 1999 in New Zealand, primarily focusing on contemporary Māori and Pacific music. Established by a group of musicians and producers passionate about promoting indigenous sounds, the label has played a crucial role in showcasing Māori culture through music. Throughout its history, Hei Tiki has embraced various genres, including reggae, hip-hop, and traditional Māori music, reflecting the diverse musical landscape of the Pacific. Notable artists associated with the label include the acclaimed band Te Vaka and singer-songwriter Maisey Rika, both of whom have garnered international recognition. The label's commitment to cultural preservation and innovation has contributed to the resurgence of interest in Māori music, helping to elevate indigenous voices within the global music scene. Hei Tiki's legacy lies in its role as a platform for cultural expression and its influence on the evolution of Pacific music over the past two decades.