Great Northwest Music was founded in 1995 in Seattle, Washington, during the rise of the grunge movement. The label initially focused on alternative rock and indie artists, capturing the essence of the Pacific Northwest's vibrant music scene. Notable early artists included the influential bands "Cascade Echo" and "Rain City Rebels," who helped define the sound of the era. As the 2000s progressed, Great Northwest Music expanded its roster to include a diverse range of genres, such as folk, electronic, and hip-hop, reflecting the evolving musical landscape. The label became known for its commitment to nurturing local talent and promoting regional sounds. In the 2010s, Great Northwest Music solidified its legacy by supporting emerging artists and collaborating with established musicians, further enhancing its reputation in the industry. Today, the label is recognized for its contributions to the Pacific Northwest music scene and its role in fostering a community of innovative and diverse artists.