Flyin High Records was founded in 1995 by music producer and entrepreneur James "J.J." Johnson in Los Angeles, California. Initially focused on hip-hop and R&B, the label gained prominence in the late 1990s with the rise of West Coast hip-hop. Notable artists associated with Flyin High include rapper D-Money, whose debut album achieved critical acclaim, and R&B singer Lila Rose, who garnered commercial success with her chart-topping singles. In the early 2000s, Flyin High expanded its roster to include genres such as indie rock and electronic music, reflecting the evolving musical landscape. The label became known for its innovative collaborations and artist development programs, fostering a diverse range of talent. Throughout its history, Flyin High has maintained a reputation for producing high-quality music and has contributed significantly to the careers of several artists. Its legacy endures through its influence on the genres it embraced and its commitment to artistic expression.