First American Records was founded in the late 1990s as an independent label focused on promoting American roots music, including country, folk, and Americana genres. The label gained prominence in the early 2000s by signing a diverse roster of artists who emphasized traditional sounds and storytelling. Notable artists associated with First American include singer-songwriters and bands that contributed to the resurgence of interest in Americana music during this period. Throughout the 2000s, First American became known for its commitment to high-quality recordings and artist development, helping to launch the careers of several musicians who would later achieve mainstream success. The label's emphasis on authenticity and craftsmanship resonated with audiences, solidifying its reputation within the independent music scene. Although it faced challenges in the evolving music industry landscape, First American's legacy endures through its influence on the Americana genre and its role in supporting independent artists.