Fillmore

Fillmore Records was founded in the late 1960s by Bill Graham, a prominent concert promoter known for his Fillmore venues in San Francisco. The label emerged during a vibrant era of rock, blues, and psychedelic music, aiming to capture the essence of the live music scene. Notable artists associated with Fillmore include the Grateful Dead, Jefferson Airplane, and Santana, who were integral to the San Francisco Sound. The label's releases often featured live recordings, reflecting the improvisational nature of the era's music. Although Fillmore Records experienced fluctuations in popularity, it played a significant role in promoting countercultural music and artists during the late 1960s and early 1970s. Its legacy endures through its influence on subsequent independent labels and the ongoing appreciation for the music and culture of that transformative period.