Fiesta

Fiesta Records, founded in 1948 by the musician and entrepreneur, Dave Miller, emerged as a prominent label in the Latin music scene, particularly focusing on genres such as salsa, merengue, and bolero. Based in New York City, Fiesta played a crucial role in promoting Latin artists during the 1950s and 1960s, a period marked by the rise of the mambo craze and the broader acceptance of Latin music in mainstream culture. Notable artists associated with Fiesta include the legendary Tito Puente, known as the "King of Mambo," and the influential singer Celia Cruz. The label became synonymous with vibrant recordings that captured the essence of Latin rhythms, contributing to the genre's popularity in the United States. Fiesta's legacy endures through its extensive catalog, which continues to influence contemporary Latin music and artists, underscoring the label's role in shaping the cultural landscape of the genre.