EMI America was founded in 1978 as a subsidiary of the British EMI Records, aimed at the American market. The label initially focused on rock and pop music, capitalizing on the success of British artists. Notable acts included the Kinks, the Pretenders, and the B-52's, who contributed to its reputation during the 1980s. EMI America also signed influential artists like Johnny Winter and the band Heart, diversifying its catalog to include various rock subgenres. The label gained prominence in the 1980s, particularly with the rise of new wave and alternative rock. However, by the late 1980s, it faced challenges due to changing musical trends and competition from other labels. In 1990, EMI America was absorbed back into the main EMI label, leading to a gradual decline in its distinct identity. Despite this, its legacy endures through the influential artists and music it promoted, leaving a lasting impact on the American music landscape.