Earthland Records was founded in 1995 by music producer and entrepreneur Alex Turner, with the aim of promoting diverse musical genres, particularly focusing on indie rock, folk, and electronic music. The label gained prominence in the early 2000s, becoming a key player in the indie music scene. Notable artists associated with Earthland include the critically acclaimed band The Echoes, singer-songwriter Mia Hart, and electronic duo PulseWave, all of whom contributed to the label's reputation for nurturing innovative talent. Throughout the 2010s, Earthland expanded its roster to include a variety of genres, such as hip-hop and world music, reflecting changing musical trends. The label's commitment to artistic freedom and quality production helped it maintain a loyal fanbase. By the late 2020s, Earthland Records was recognized not only for its influential artists but also for its role in shaping the independent music landscape, leaving a lasting legacy in the industry.