Direction

Direction Records was founded in 1969 as a subsidiary of the larger label, ABC Records, aimed at promoting progressive rock and folk music. The label gained prominence in the early 1970s, becoming known for its eclectic roster of artists. Key figures included the influential British band The Nice, featuring keyboardist Keith Emerson, and the folk-rock group The Incredible String Band, known for their experimental sound and eclectic influences. Direction Records played a crucial role in the development of progressive rock, releasing albums that blended rock with classical and avant-garde elements. Despite its innovative contributions, the label struggled to maintain commercial success and was eventually absorbed into ABC's broader catalog by the mid-1970s. The legacy of Direction Records endures through its impact on the progressive rock genre and its support for artistic experimentation, influencing future generations of musicians and labels dedicated to pushing musical boundaries.