Diana Records was founded in 1959 by the American music executive and producer, Dave Bartholomew. Initially established to promote rhythm and blues, the label quickly gained recognition for its diverse roster, which included influential artists like Fats Domino and Dave Bartholomew himself. Throughout the 1960s, Diana Records expanded its reach into rock and pop, showcasing emerging talents and contributing to the evolving music landscape. The label's most notable era was during the 1960s and early 1970s, when it became synonymous with the New Orleans sound, blending jazz, R&B, and rock influences. Key artists such as Irma Thomas and The Spinners further solidified its reputation. Despite facing challenges in the changing music industry, Diana Records left a lasting legacy, influencing future generations of musicians and contributing to the rich tapestry of American music. Its catalog remains a valuable resource for understanding the evolution of popular music during a transformative period.