Del-Fi Records was founded in 1958 by Bob Keane in Los Angeles, California. Initially focused on rock and roll, the label gained prominence with the release of Ritchie Valens’ hit "La Bamba," which became a cornerstone of the Chicano rock movement. Throughout the late 1950s and early 1960s, Del-Fi expanded its roster to include artists like The Champs, known for their instrumental hit "Tequila," and The Crickets, who contributed to the burgeoning rock scene. In the 1960s, the label diversified into surf rock and pop, signing acts like The Marketts and The Gentrys. Despite facing challenges in the changing music landscape, Del-Fi remained influential, particularly in the realms of rock and early pop. The label's legacy endures, as it is often associated with the early days of rock music and the crossover of Latin influences, leaving a lasting impact on American music history.