Deity Records was founded in 2001 by music producer and entrepreneur Alex Turner, aiming to promote innovative artists across various genres. Initially focusing on indie rock and electronic music, the label gained prominence in the mid-2000s with the release of critically acclaimed albums from bands like The Echoes and solo artist Mia Lark. In the 2010s, Deity expanded its roster to include hip-hop and experimental artists, reflecting the evolving music landscape. Notable signings during this era included rapper Jace Flow and avant-garde collective The Sound Architects. Deity Records is recognized for its commitment to artistic freedom and has played a significant role in shaping underground music scenes. The label's emphasis on high-quality production and artist development has left a lasting impact, influencing both emerging and established musicians. As of 2023, Deity continues to thrive, maintaining its reputation as a beacon for diverse musical expression.