Dawn Of Creation was founded in 2001 by music producer and entrepreneur Alex Turner, aiming to promote innovative and diverse musical talents. Initially focused on electronic and ambient genres, the label quickly gained recognition for its unique soundscapes and artistic vision. In the mid-2000s, it expanded its roster to include indie rock and experimental artists, such as the critically acclaimed band Echoes of Tomorrow and solo artist Lily Voss, who brought a fresh perspective to the label's offerings. Throughout the 2010s, Dawn Of Creation embraced digital distribution, allowing its artists to reach a global audience. The label became known for its commitment to artistic integrity and creative freedom, fostering a community of musicians who challenged conventional norms. By the 2020s, it had solidified its legacy as a platform for emerging talent across various genres, including pop, hip-hop, and world music, influencing the independent music scene and inspiring new generations of artists.