Cruise Records, founded in the early 2000s, emerged as a significant player in the independent music scene, particularly known for its focus on electronic and indie pop genres. The label was established by a group of music enthusiasts aiming to promote innovative sounds and support emerging artists. Throughout the 2000s and 2010s, Cruise Records gained recognition for its diverse roster, which included notable acts such as synth-pop duo The Night Lights and experimental artist Echo Wave. The label's commitment to artistic freedom allowed its artists to explore various musical styles, contributing to a vibrant catalog. In the late 2010s, Cruise Records began to expand its reach internationally, collaborating with artists from different cultural backgrounds. Its legacy lies in its role as a platform for creative expression and its influence on the indie music landscape, fostering a community that values artistic integrity and experimentation.