Continental Records was founded in 1947 by the American entrepreneur and music producer, Jerry Blaine. Initially based in New York City, the label focused on producing popular music, particularly in the genres of jazz, rhythm and blues, and rock and roll. During the late 1940s and 1950s, Continental gained recognition for its roster of talented artists, including jazz musicians and early rock acts. The label played a significant role in the burgeoning music scene of the time, contributing to the popularity of rhythm and blues. Notable artists associated with Continental included the likes of The Five Satins and The Clovers. As musical tastes evolved, Continental struggled to maintain its prominence in the 1960s, leading to a decline in its influence. Despite this, the label's early contributions to American music and its role in popularizing various genres have left a lasting legacy in the history of recorded music.