Cavalier Records was founded in 1965 by music producer and entrepreneur James "Jim" Harrison in Los Angeles, California. Initially focused on rock and pop genres, the label gained prominence in the late 1960s and early 1970s, signing influential artists such as The Velvet Shadows and The Electric Dreamers. During this era, Cavalier became known for its innovative sound and artistic freedom, contributing to the psychedelic rock movement. In the late 1970s, Cavalier diversified its roster to include punk and new wave acts, fostering a vibrant underground scene. Notable artists from this period included The Raucous and The Neon Lights. Despite facing challenges in the 1980s due to changing music trends, Cavalier maintained a reputation for nurturing emerging talent. The label's legacy endures through its contributions to various genres and its role in shaping the independent music landscape, influencing future generations of artists and labels.