Canadian Country Music is a prominent record label that emerged in the late 20th century, focusing on promoting country music within Canada. Founded in the 1980s, the label aimed to showcase Canadian talent and foster the growth of the genre in a market dominated by American artists. During the 1990s and early 2000s, it gained recognition for supporting a diverse range of sub-genres, including traditional country, country rock, and contemporary country. Key artists associated with the label include Shania Twain, who became a global superstar, and other influential figures like Gordon Lightfoot and k.d. lang, who contributed to the label's reputation. The label played a crucial role in the Canadian country music scene, helping to establish the Canadian Country Music Awards and promoting local talent. Its legacy includes a strengthened national identity in country music and a platform for emerging artists, ensuring the genre's continued relevance in Canada.