Blue Mountain Records was founded in 1991 by musicians and producers in the independent music scene, primarily focusing on alternative rock and Americana genres. The label gained prominence in the 1990s, known for its commitment to fostering emerging talent and supporting artistic freedom. Key artists associated with Blue Mountain include the influential indie rock band Blue Mountain, as well as other notable acts like The V-Roys and The New Amsterdams. Throughout the late 1990s and early 2000s, the label expanded its roster, embracing a diverse array of sounds, including folk, punk, and roots music. Blue Mountain's dedication to quality music and artist development contributed to its reputation as a respected independent label. Although it has seen fluctuations in activity, its legacy endures through the continued influence of its artists and the impact it had on the indie music landscape.