Birch

Birch Records was founded in 2004 by a group of independent musicians and producers seeking to promote alternative and indie music. Initially based in the Pacific Northwest, the label gained recognition for its commitment to nurturing emerging talent and fostering artistic freedom. Throughout the late 2000s and early 2010s, Birch became known for its diverse roster, which included artists spanning genres such as indie rock, folk, and electronic music. Notable artists associated with Birch include singer-songwriter Clara Hsu and the experimental band The Echoes, both of whom contributed to the label's reputation for innovation. The label's focus on quality over commercial success allowed it to cultivate a loyal fan base and influence the indie music scene. By the mid-2010s, Birch had established itself as a respected name in independent music, known for its distinctive sound and commitment to artist development. Its legacy continues to resonate within the indie music community, inspiring new generations of musicians.