Big Wheel Records, founded in 1990 by producer and musician Jim Goodwin in Los Angeles, emerged as a notable independent label focusing primarily on alternative rock and pop music. The label gained traction in the 1990s, promoting a diverse roster of artists that included bands like The Muffs and The Gits, who were pivotal in the punk and grunge scenes. Big Wheel became known for its commitment to fostering underground talent, often emphasizing female-fronted groups during a time when they were underrepresented in the music industry. Throughout the 2000s, the label expanded its catalog to include various genres, such as indie rock and power pop, while maintaining its roots in alternative sounds. Big Wheel's legacy is marked by its role in supporting emerging artists and contributing to the evolution of independent music during a transformative era in the industry. The label continues to operate, reflecting its enduring influence on the alternative music landscape.