Atlantic America was founded in 1974 as a subsidiary of Atlantic Records, aimed at expanding the label's reach into the American market. Initially focusing on rock and pop music, it played a significant role in the 1970s and 1980s, promoting artists across various genres, including R&B, jazz, and country. Notable artists associated with Atlantic America include Aretha Franklin, Ray Charles, and later, contemporary acts like Phil Collins and the band Yes. The label became known for its innovative approach to music production and marketing, helping to shape the sound of American music during its peak years. In the 1990s, as the music industry evolved, Atlantic America faced challenges from changing consumer preferences and the rise of digital music. Despite these challenges, the label's legacy endures, recognized for its contributions to the development of popular music and its influential roster of artists.