Armchair

Armchair Records, founded in 2002 by music enthusiast and producer Sam Reynolds, emerged as an influential indie label based in Portland, Oregon. Initially focused on alternative rock and indie pop, the label gained prominence in the mid-2000s with the release of critically acclaimed albums from artists such as The Silver Linings and The Echo Chamber. Over the years, Armchair expanded its roster to include a diverse range of genres, including folk, electronic, and experimental music, reflecting the evolving tastes of its audience. In the 2010s, the label became known for its innovative marketing strategies and collaborations with emerging artists, fostering a community-oriented approach that resonated with fans. Armchair's commitment to artistic integrity and support for independent musicians solidified its reputation within the music industry. Today, it is recognized for its contributions to the indie music scene, helping to launch the careers of several notable artists and influencing the landscape of independent record labels.