Alliance

Alliance Records, founded in 1990 in Canada, emerged as a significant player in the independent music scene. Initially focused on alternative rock and indie genres, the label quickly gained recognition for its diverse roster. Notable artists included Canadian bands like The Tragically Hip and Blue Rodeo, who helped define the sound of Canadian rock in the 1990s. Throughout the 2000s, Alliance expanded its catalog to include a variety of genres, such as folk, pop, and electronic music, reflecting the evolving landscape of the music industry. The label also played a crucial role in promoting Canadian talent both domestically and internationally. Alliance's legacy is marked by its commitment to artist development and its influence on the Canadian music scene, contributing to the growth of independent labels in the country. As of 2023, it continues to support emerging artists while maintaining a catalog that celebrates its rich history.