Alithia

Alithia Records was founded in 2005 by music producer and entrepreneur Marcus Hale, aiming to provide a platform for emerging artists across various genres. Initially focused on indie rock and electronic music, the label gained recognition for its innovative approach to artist development and promotion. In the late 2000s, Alithia expanded its roster to include notable artists such as the folk-pop duo The Luminaries and electronic producer EchoWave, both of whom achieved critical acclaim and commercial success. The label's commitment to diverse sounds led to the exploration of genres like synth-pop and alternative R&B in the 2010s. By the 2020s, Alithia had established itself as a respected name in the independent music scene, known for its artist-centric philosophy and dedication to quality production. Its legacy includes fostering a community of artists who have influenced contemporary music trends, contributing to the evolution of the indie music landscape.