Juliet Lowell

As the World Turns (ATWT) is an American soap opera that aired on CBS from April 2, 1956, to September 17, 2010, making it the longest-running television show by total runtime, with over 13,763 hours. Created by Irna Phillips, it became a pioneer in daytime drama by being the first to have a 30-minute format and later expanded to an hour, featuring a narrative centered around the lives of the fictional Hughes family and other residents of Oakdale, Illinois. Notable for winning the Daytime Emmy for Outstanding Drama Series four times, ATWT is distinguished as the last Procter & Gamble soap opera before its cancellation due to declining ratings.

GENRES: