Verve Forecast / Folkways Various Artists

Verve Forecast Records Verve Forecast Records Record label Verve Forecast is a record label formed as a division of Verve Records to concentrate on pop, rock, and folk music. This article needs additional citations for verification. (December 2017) Quick facts Parent company, Founded ... Verve Forecast Parent company Universal Music Group Founded 1967 (1967) Founder Jerry Schoenbaum Distributor Verve Genre Various Country of origin United States Official website verveforecast.com Close Founding Jerry Schoenbaum of Verve and Moe Asch of Folkways created Verve Folkways in 1964 to take advantage of the popularity of folk music.[1][2] To broaden the label's appeal, the named was changed from Verve Folkways to Verve Forecast in 1967.[3] Schoenbaum was president of the label.[4] History Schoenbaum left…

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