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Wendell SmithWroe Alderson Wroe Alderson American marketing theorist (1898–1965) Wroe Alderson (1898–1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century[1] and the "father of modern marketing".[2] Quick facts Born, Died ... Wroe Alderson Born 1898 Died 1965 Close Background Alderson's academic training was at George Washington, MIT and the University of Pennsylvania. He served as president of the American Marketing Association and was highly active in The Institute of Management Sciences. He began his business career at the U.S. department of Commerce, founded the internationally prominent marketing consulting firm of Alderson Associates, and served as a professor at Wharton University of Pennsylvania after joining it in 1959. While always deeply involved in the… (Source: Wikipedia)
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