Norman Don And The Other Four

Don Norman Don Norman American researcher, professor, and writer (born 1935) For the ice hockey coach, see Don Norman (ice hockey). For the American runner, see Don Norman (runner). Donald Arthur Norman (born December 25, 1935)[2][3] is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego.[4] He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science,[4] and has shaped the development of the field of cognitive systems engineering.[5] He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow…

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